How to Choose Your Colors
There are colors that photograph and print better than others. The printing aspect is a little technical, but I’ll provide a simple, easy to understand explanation!
Colors that photograph nicely:
The most important factor to consider is what will compliment,rather than detract from, the most important part of the photograph, which are the expressions (i.e. the faces). You do not want your face to blend in with the clothing, so you should choose colors that contrast your skin tone. Any colors that meet these criteria are great! However, Jewel Tones & Earth Tones are my favorite (& the safest) pallets to choose from!
Colors that do NOT photograph well:
1) White: Your eye is naturally drawn to the brightest part of the photograph. Your white clothes will dominate the photograph, drawing your eye to it instead of your faces (which we already talked about above). You might not choose pastel colors for this same reason.
2) Neon and bright colors such as bright torquise, bright coral, bright teal, bright orange, etc. The reason being this (caution: technical answer ahead!): The printers that the lab I (and most photographers) use print a wide array of colors, however, there are color profiles that they aren’t able to print (the neon and bright shades I mentioned above). If you are wearing a shade that it doesn’t print, the machine chooses one that is closest to it. This may or may not actually be the most accurate but is most often a less saturated (think blown out with no details) or duller color.
3) Super tight patterns. This is rarely an issue, but is worth stating. Very tight patterns (like stripes), for technical reasons I won’t go into, can print in a “moire”/swirly pattern.
The portrait above is a fantastic example of a family choosing a Jewel Tone pallet.